Now you too can smell like a moist netherworld beast.

Tired of perfumes that lend you the aroma of flowers and Jennifer Lopez? Looking for a replacement to that library-related scent I told you about a few months back?


Well, your prayers to the demon underlords of your nightmares have been answered!

Presenting The Lovecraft Collection from the Black Phoenix Alchemy Lab; “scents inspired by the works of H.P. Lovecraft and the Cthulhu Mythos.”

Who’s Lovecraft? Why that’s H.P. Lovecraft, early 20th century teller of tall tales, many of which surrounded a bizarre mythology of ‘the old ones’, beasts of unfathomable terror who paraded about our planet long ago.

And what’s a Cthulhu? You silly, Cthulhu’s not a what, it’s a who. And it is this:

Mmm, I’ll bet that smells great!

From the description of Cthulhu (the scent):

A creeping, wet, slithering scent, dripping with seaweed, oceanic plants and dark, unfathomable waters.

Doesn’t that sound divine? Also available are odours such as Azathoth, R’lyeh, and Shoggoth.

All kidding aside, I am wholly heartened by such efforts to combine a passion for literature with a passion for fragrances. I wholly hope that they embark upon further literary/olfactory adventures. May I suggest Clive Barker’s Cenobite, a lovely commingling of acrid steel and blood-soaked flesh? Or Jeff Vandermeer’s Grey Cap, an earthy mushroom with hints of death?


Thank you to the good folks at io9 for bring my attention to this wonderful, wonderful product.