There’s a plus and a minus to book trailers:
PLUS – an effective book trailer can tease people into wanting to know more, and puts images front and centre, which is undeniably more memorable and effective than a mention in a newspaper.
MINUS – Most people have no idea what a book trailer is.
For the uninitiated, think of a book trailer as a teaser for a movie made of paper.
I always wanted to do a trailer (never got around to it for Shelf Monkey), so I batted some ideas around. Should I have zombies and an eerie score? It seemed to obvious, so I decided to go strange. I wanted something quirky and memorable, something connected to the story yet not of the story.
And then it hit me with a thunderbolt: if there is one thing that’s funny in this messed-up world, its children swearing.
I wrote a quick script, hired (read: forced) my seven nieces and nephews to come up with images, and coerced one of them to narrate.
And, viola! We’ve created a masterpiece!
So there you have it. Please feel free to pass this along via your various social media. I think you’ll agree, it demands to be seen. Let’s get this baby out there, make it as viral as a zombie bite.